Medhotels Muddies the Waters

By Stephen Mason, senior partner of Travlaw

The decision of the Court of Appeal in the Medhotels case (Secret Hotels2 Ltd v Commissioners for HM Revenue and Customs) has attracted a lot of comment. I want to look at the decision, and explore what I fear may be the suffocating effect it is likely to have on many business models which the industry, and consumers, both like.

Why have Medhotels (and many other similar companies) become so successful? After all, it is perfectly possible for consumers to telephone or email an overseas hotel or apartment block, and make a booking direct (or via the hotel’s website), and indeed some do that. But I venture to suggest that the reason many consumers like the Medhotels model is that it offers them the following:

  • An English language service, dealing with an English company in its name, involving payment being made to a ‘nice, safe’ English entity;
  • An opportunity to compare prices, and be sure the price is competitive, reflecting an ever-changing market;
  • If the hotel overbooks or becomes unavailable, the service provides a warning about that in advance, together with a wide range of alternative options;
  • Someone in-resort to look after them, and ensure they get what they bargained for;
  • Easy access to compensation, or possibly a voucher, to spend on a wide range of accommodation in future.

I believe that consumers readily understand that Medhotels acted as agent for the hotel and indeed they were told this anyway in paperwork which was very clearly written. This ‘agency plus’ model gives consumers so much comfort and support – surely a good thing.

Now let’s see the reasons why the Court of Appeal held that Medhotels (then owned by were in fact acting as principals (not agents) and were therefore liable for Toms (Tour Operators Margin Scheme) VAT (and by implication, potentially liable for errors and negligence by hotel staff):

  • Medhotels dealt with holidaymakers in its own name;

(Note: it is far from clear whether this  ‘acting in its own name’ is sufficient to damn Medhotels on its own or whether one needs to read it to mean “in its own name, and not as mere intermediaries”; after all, every agent does some things in its own name. I understand that Abta is seeking clarification on this point.)

  • Medhotels provided reps in resort;
  • Medhotels offered alternative hotels if the original hotel became unavailable;
  • Medhotels itself dealt with complaints and granted compensation/vouchers;
  • Medhotels received deposits and other monies into its own account;
  • Medhotels set the price itself, reacting to market conditions, and  treating as its commission the difference between the hotel’s net price, and the price it obtained from consumers (which price the hotel was said to be unaware of).

So the very factors which make this model attractive are the ones which make it (probably) too expensive to operate. Is this in the public interest? And then there is Atol Flight-Plus. Just when the CAA is about to embark on widespread advertising and education of consumers, the whole viability of Flight-Plus is called into question by the Medhotels decision. Yes, the Atol Certificate makes agency status clear – but so did Medhotels.

The Atol regulations require Flight-Plus arrangers to offer alternatives and to compensate in some situations, and to look after consumers in various ways. How safe is the apparent assurance by a (cash-strapped) HMRC that offering Flight-Plus won’t (on its own) make the arranger liable for Toms VAT? And that’s without thinking about the effect of the Titshall v Qwerty Travel decision, where a court held that Qwerty was liable for accidents as a package organiser because the consumer thought he was buying what looked like a package.

The other unintended consequence is likely to be an accelerated trend for Bedbanks to move offshore – hardly a benefit for the Treasury; in fact a real own goal. Traditional package organisers will be pleased by the Medhotels decision as it reduces the competitiveness of rival models.

All others will be wishing success to in their attempts to appeal to the Supreme Court – and supporting those attempts.

This article was originally published on: 20 December 2012

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